When you start analyzing SERP data, you quickly realize how much more there is to search results than just rankings. I've been digging into the structured data that Google provides—things like featured snippets, knowledge panels, and local packs—to understand which queries drive actual traffic versus just impressions. It's fascinating to see how click-through rates vary between organic positions and how often users engage with zero-click results. Lately I've been focusing on competitor SERP fea… serp data analysis 8